At Mansfield, the sales function is broken out into multiple teams, with unique administrative requirements specific to each channel. Their homegrown CRM solution was cumbersome to use. Over time, it had evolved into a basic contact management system with limited pipeline management functionality. Mansfield began looking for a new CRM system and they chose Microsoft Dynamics 365 Sales over Salesforce. Download the case study to learn why.
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In order to maintain our competitive advantage, we have to maintain our sales momentum and velocity. With MCA Connect and Microsoft Dynamics 365, we've extended our competitive advantage as a more disciplined, high-performance sales organization.
- Zach Wall, VP of Sales & Marketing at Mansfield Energy